![]() Fit with the brand: whether the idea feels like it belongs to the brand, and whether it fits with the brand‘s image Features : what the concept is offering that is useful, original, or otherwise interesting to the consumer ![]() There are several areas of the concept that a business might want to research, including: Service and product launches need to be preceded by thorough research to make them the best they can be. When product concepts have been lived and breathed for a while, it can also be easy to lose sight of what the consumer really wants.īelow are just a few examples of how concept testing can benefit your business: There might be a gut feeling that something will work, but this isn’t enough to be sure that investment in the product will reap rewards. When a business has new product ideas, it can be hard to know whether they will be successful or not. Businesses need to make sure there is space in the market for their idea, and if there is, to maximize its benefits to gain optimal market share. In today’s crowded marketplaces, it’s more important than ever for products and services to stand out. It looks at the concept as a whole, as well as each separate element, to work out what appeals to the target audience and what needs work before the concept becomes a fully-fledged product or service. In this post we look at concept testing, a highly valuable way to screen ideas before they go live.Ĭoncept testing is a research method that helps a business understand whether their ideas have ‘legs’.
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